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HostWizards.Com
Why Advertise on the Internet?
Here's the Payoff.
The Internet is one of the most important mediums for advertising. It not only
complements your other forms of advertising, but also reaches a unique, distinctive class
of audience. Consumers on the Internet are generally the most sought after because of
their purchasing power. Here’s why:
Internet Demographics
- The average age of Internet users is 35.1 years.
- The average income is $52,500.
- 84.4% of users worldwide are in the United States.
- 63% of Internet users have attended or graduated from
college.
- 13.7% have attained Master’s degrees, and 5.3%
hold Phds, MDs, or law degrees.
Internet Growth
- Internet traffic is doubling every 100 days.
- Internet Transactions are in the billions
each year.
"The Internet’s pace of adoption eclipses all other technologies that
preceded it. Radio was in existence for 38 years before 50 million people tuned in; TV
took 13 years to reach that benchmark. The Internet crossed that line in 4 years."
––From The Emerging Digital Economy Report,
US Department of Commerce
"(In 1992), there were only 50 web sites. Now 65,000
are being added--every hour."
––US Secretary of Commerce William Daley
How Are People Using the Internet?
- Nearly 90% of web users go online to get news and
information.
- 87.9% access the web at least once a day.
- 59.1% access the web 10 hours or more a week.
- 86.7% of US users said they found out about new
web pages by following links from other web pages.
- 65.8% of US Internet users use the web INSTEAD
of watching TV at least once a week.
- 47.5% of US Internet users use the web to access
product information at least once a week.
- 43.9% of US Internet users access electronic
newspapers via the web at least once a week.
- Primary Uses of the Web include (in order of importance)
gathering information for personal needs, entertainment, education, and work/business.
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